LEGENDARY THEATRICAL AD ARTIST FRANK "FRAVER" VERLIZZO TO OPEN FRAVERDESIGN
Published 2010-06-02
GRAPHIC DESIGN STUDIO OFFERING AD ART DESIGN SERVICES TO THEATER-WORLD CLIENTELE
Theatrical advertising giant Frank “Fraver” Verlizzo announced that he is launching FraverDesign. A new concept in theatrical advertising, FraverDesign will offer theatre producers the opportunity to obtain vital advertising “creative” and create the “key art” for their shows, either in conjunction with an advertising agency, or in the very early stages of production before an agency is brought on board. It will also serve to open up a new world of options for producers, giving them greater control over the art-selection process. As FraverDesign will not be directly involved in media planning or ad placement, it will be able to provide services to Broadway, Off-Broadway and regional productions alike. In addition to creating production key art, FraverDesign will provide a full slate of graphic design services for its theatrical clientele.
“I am so excited to have found a way to focus on the part of the theatrical advertising business that has always thrilled me the most: the creative,” Fraver said of his new venture. “This will give me the unique opportunity to work with shows of all scales, regardless of their geographical location.”
Having created poster art for over 300 Broadway and Off Broadway productions, including some of the most memorable designs in theatre history, Fraver’s indelible mark on the landscape of the American theatre is widely recognized throughout the industry. In 1987, Fraver received a Special Drama Desk Award for “inspired artwork for theatrical productions,” an honor never before bestowed in the area of theatrical advertising. Peter Marks, in The New York Times, said of his work, “The images Mr. Verlizzo creates become a part of the production’s permanent record. The rest could very well be theatrical history.” Fraver’s unforgettable designs include the original Broadway productions of Sweeney Todd, Sunday in the Park with George, The Lion King and Ira Levin’s Deathtrap.
Visit Fraver.com for more information!
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